We suck at selling ourselves, and we suck at the nitty-gritty business stuff that everyone says you need to be good at to survive. But alas! We are still afloat almost 8 years in.
Why?
Because we ARE good at what we do.
And for even more transparency...
I downloaded a sales script to follow to write this sales page.
Apparently, it's a proven format. And judging by its promises, you're going to reach the end of this and sign up without any hesitation 🤷♀️ (but honestly, for both our benefits we kinda hope you do).
So, let's get started. First off, it's telling me to welcome you, pinpoint a problem, and make a promise. Alright then, here we go...
👉🏽 Does not having a deeper understanding of anatomy and biochem leave you applying the same methods to all your clients, and wondering why it works for some, and not for others?
Well, I promise you that we can teach you all you need to know to become an elite & knowledgeable Coach that gets your clients the results they want and deserve, and best of all, we will do it for cheap (I've been advised not to use the word the cheap, so I should clarify – cheap in price, high in value).
Now apparently the next step is to tell you who we are in few short sentences. (Maybe this is why we're so bad at marketing, we don't do short well).
Metabolic Syndrome
Fat Loss & Hypertrophy (average client)
Muscle structure & function
Mental Fatigue & Training
Backloaded Structural Balance & Mobility
Hypertension & Exercise, Industry Misconceptions
Mitochondria II
Volleyball Prep, Tissue re-education
Backloaded Structural Balance: Mechanisms
How to build a race car – The engine (I & II)
How to build a race car – Forging the Engine
Intro to hip anatomy
Deadlift programming (A case study)
Weight lifting session
Lower Cross Syndrome
We are Luke & Zoe, the Founders of Muscle Nerds.
Luke (specifically) has spent the last 2+ decades (yes, decades, not years) educating and mentoring thousands of industry professionals. He has guided them to become elite level trainers and improved their coaching abilities and client outcomes. Honestly, dude's a fucking wizard.
Then there's Max. You'll see him around – he's Wizard Junior. Too smart for his own good (much like Luke), with a lot he can teach you and a mind wiser than his years.
- An unbiased perspective. We understand that every single training method, nutrition plan, and lifestyle recommendation has pros and cons. So, every tool should be learned, understood, and saved to be used with the right person, at the right time, for the right reason; and
- Application of knowledge. Remember learning the Kreb Cycle at university but having no idea how the heck it is relevant to you coaching your client? Well, we got you. We'll teach you what's important to know and how to apply that knowledge. We'll arm you with an incredible ability to troubleshoot and come up with solutions to problems your clients will present you with.
- You DON'T believe that there is always room for improvement in knowledge and execution
- You DON'T give a shit about your clients
- You CAN'T put aside 2-6 hours a month to watch the video content
- You DON'T own a computer, mobile device, or do not have access to internet (would just make it a bit hard as it's an online subscription you see)
- You're still reading solely because you want to learn the sales script
- You are an inquisitive coach (which you totally are) who has a hunger to learn the why behind things
- You don't have the resources to hire a one-on-one industry mentor, but you still want access to quality, in-depth, and easy to understand and apply education
- You feel in alignment with someone who passionately uses swear words alongside really technical terms, like gluconeogenesis and superoxide dismutase
- You want to grow your business by being really F'n good at your craft
- You want to foster your growth as a coach by being included in a community of industry peers who strive for improvement, self-development, and high standards
